Oakland SEO Services
Search engine optimization (SEO) refers to the process of optimizing a website to be found by search engines such as Google and Microsoft’s Bing. There are a number of factors that go into ranking a website, but in general they can be broken down into two categories – On Page factors and Off Page factors. Regardless the type of site you’re looking to rank, or if you’re doing it for a national company or if you’re targeting a local place like Oakland SEO, the same things apply. Likewise, it doesn’t matter if you’re using WordPress, SquareSpace, Weebly, or any other site builder.
On Page SEO
On page SEO is basically accomplished by inserting your keyword and keyword variations into various spots on your site. On the code side, you want to make sure that your keyword is mentioned in your meta tags. Meta Tags are something that search engines read to find out what your site is about. There are three main tags. The first is the Title tag <title> which displays both in the browser tab and as the linked text on a search engine results page (SERP for short). Then there is the keyword tag, which isn’t as important as it used to be but you should still put in your main keyword and one or two variations or a reference to the local area, like Oakland, CA. Finally there is the description tag. Here you put a sentence or two describing what the particular page is about. This text will display beneath the linked Title text on the SERP. Here’s what the tags will look like in the <head> section of your document. If you’re using WordPress and this looks tricky, just use a simple SEO plugin like All in One SEO Pack.
<meta name=”description” content=”Free Web tutorials”>
<meta name=”author” content=”Ståle Refsnes”>
Off Page SEO – Backlinks
Possibly the most important part of SEO – and the one that most people are unaware of – is backlinks. A backlink is a link from an external website to your website. In terms of importance, you can think of backlinks as a sort of ‘vote of confidence’ for your site in the eyes of search engines like Google and Bing. Basically, search engines figure that if a website is linking to your website, then you are offering something of value. Of course, search engines are in the business of returning valuable results to their searchers, so this is an important factor to them.
Getting backlinks ranges from simple to labor-intensive. A quality seo service like oaklandseoservices.net can help build these links for you. Some of the easiest links to get are from article marketing on websites like ezinearticles.com, or by commenting on blogs. The most important thing to keep in mind is that you want your links to be relevant. So if you run a marketing company, then you’d want to comment on marketing related blogs so that the backlinks you create look relevant. Some other places you can get links from are Wikis and Social Media sites. If you are a local business, don’t forget to create a Facebook Page and claim your Yelp and Google Places pages. You can create links back to your website from all these spots. Another way to get links is to write directly to the owner of a website and ask for a link – typically you would provide something in exchange like a relevant article that would benefit the website owner’s audience.